Operators across the globe are combining location-based services with customized content in an effort to attract new customers, reduce turnover and create additional revenue streams. At the same time, consumers are demanding these personalized applications as they troll for location-specific traffic, weather, shopping and other concierge services.

Our solution gives mobile operators a time-to-market and performance advantage over other vendor products, providing them with a high degree of accuracy — especially in dense urban and indoor environments. This solution is ideal for mobile operators that are interested in offering location-based concierge services or any other wireless applications that require accurate mobile location.

The Polaris Zone Based System is a unique technology that can be employed for zone-based, push advertising and family/friend finder applications. This system allows mobile advertisers to dynamically define target areas or zones — such as malls or shopping centers — with a geo-fence and then run ad campaigns by sending messages to subscribers confined within the geo-zone. The Polaris Zone Based System also has intelligence built in to reduce network overhead traffic.