Frost & Sullivan: Better Location Accuracy Equals Increased Revenues and Greater Market Share for Wireless Carriers
FierceCIO
October 19th, 2010
Location awareness is becoming an increasingly vital contributor to the North American mobile user experience. While US wireless carriers reported consumer Location Based Service (LBS) subscribers of approximately 16 million in 2009 (set to grow to over 50 million in 2015), off-deck app-store LBS applications such as Gowalla, Booyah MyTown, Loopt, FourSquare, Family Finder, Poynt, Google Latitude and countless others are growing at much higher rates and are seen nearly everywhere today.
Although wireless carriers recognized the revenue potential of location awareness early in the game, with the emergence of smartphone application storefronts like the iPhone App Store and Android Marketplace, they are currently in danger of being marginalized in a sector that promises substantial revenue opportunities. How do carriers remain market leaders in this space?
